3-6 WEEK PROCESS
Foundational Branding Package
Developing a strong brand presence is the cornerstone of any dynamic business. This package is for the committed business owner who is looking to elevate their business to the next level. Yvette Lillian Design believes in creating logos that have a timeless edge, that fit effortlessly into every dynamic providing a solid foundation for you to get off the ground. Every part of our design process is designed custom with your business in mind.
Through the use of our unique brand questionnaire, we will determine what makes your business unique. We will create three killer logo concepts for your business that truly allows you to stand out from your competition. We will define your brand colours, and align your fonts to. On completion we will happily hand over all of the files you will require, as well as a cohesively stunning Brand Style Guide, to assist you in communicating a consistent message to your audience.
Are you ready to take your business to the next level?
3 x Logo Concepts & 3 Rounds of refinements
Final files (jpg, png, pdf, svg, eps)
Primary logo, submark, alternate, icon
Business card design (printing not included)
Social media profile pictures
1 x Facebook banner
+ Recommended Logo Usage + Clear Space
Custom Color Palette
Typography Selection + Hierarchy
+WHAT IS BRANDING
- With the rapid development of a highly individualised society, the brand you create for yourself is the single most predominant way you can elevate yourself in the spheres of influence. If you are beginning to think about branding it's imperative that you truly understand that branding is not only the means by which people remember you but it is also how you stand out from the crowd. Branding is more than a slick logo, it is how you present yourself both online and offline.
- When you begin to strategize your brand you really want to think about the customer experience in its entirety. Everything from the logo, to the website design and flow, to social media user experiences, to the way you answer the phone and to the way your customer's experience and interact with your staff.
+ WHY IS GOOD BRANDING IMPORTANT?
Good branding is an absolute necessity in today's world. Good branding can be the difference between a company thriving or failing. A strong brand presence represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. One of the major attributes of branding is establishing a strong logo, because as the "face" of the business this is what people instantly regonise. A sleek logo design is adequate enough to leave a strong impression but powerful enough to leave an imprint in the mind of the client.
It' crucial to be conscious of the brand experience you are offering a good brand doesn't just happen, it is a well thought out strategic plan. Remember: in today's technological world your are no longer competing on a local stage, your business now competes in a thriving global economy.
+HOW SHOULD YOU GET READY FOR A NEW PROJECT?
- Once we have had our initial meeting, we expect our clients to be ready to enter into the working relationship together. That means we require content from you when requested so that we can adhere to the timeframe. Be ready with your ideas, your vision and any concerns you have!
+10 QUESTIONS TO ASK YOURSELF WHEN BUILDING A BRAND?
Who are my customers?
What customers do I want to have?
Who are my competitors?
What is my competitors’ brand position?
What problem does my company solve? Does anybody care?
What is my value proposition? Is it distinctive? Is it relevant to my customers?
When people think about my company or product, what are the feelings and associations I want them to have? Are they unique? Can we “own” them?
What are the functional benefits that we deliver to our customers?
What are the emotional benefits that only we deliver to our customers?
What kind of personality will my brand have?
+ HOW WILL I SEE RETURN ON MY INVESTMENT?
We believe investing in strong brand identity and design presence is crucial to a successful company. Don't believe us? See these articles on the subject:
+WHAT IF WE ARENT LOCATED CLOSE TO YOU?
- No problem. We use Skype as 80% of our communication with clients and only 20% in person. Everything we do can be done online – meetings, draft emails, file sharing, amendment comments, time tracking, you name it! We work with clients all over the globe and are happy to Skype (or Zoom) early in the morning or late at night depending on your requirements.
The Design Process
The brand questionnaire is an imperative first step we take when we begin a project. In order for a brand to resonate with consumers, it must have a well-defined, intentionally constructed brand identity. Without the proper resources allocated towards developing a brand identity, businesses risk consumers not knowing who they are, what they stand for, or what products or services they sell. Enter the brand questionnaire, our primary tool in getting you started on the right track.
MOOD BOARD DESIGN
In laying the foundation in the design process, mood boards are crucial a crucial factor for success. Mood boards are a tried and tested timesaving creative device. They give a clear idea of the visual style, the image structure and also the colour spectrum. Well-elaborated mood boards serve as translators of thoughts and emotions so that a visual consistent collage of pictures is the result. They can serve many purposes, starting with organizing the inspiration around a project. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client’s goals and expectations.
Once the final design has been chosen, you will receive a brand book. Brand guidelines define how the elements that make up your brand are used. It fundamentally determines how your business communicates with your audience. Your brand guidelines are composed of rules on how to use your brand’s visual elements. These rules will include when to use a logo versus a wordmark, how to space the logo, and the hierarchy of color and typography. Building a recognizable brand can take a lot of time but your brand can quickly be distinguishable by adhering to your brand guidelines.
Research is a mandatory segment of our design process. Who is the target market? Who are the competitors? What is the industry like as a whole? Our research and development are extraordinarily time-consuming but extremely beneficial, there would be nothing worse than designing a new logo for a company only to discover it’s too similar to a competitor or creating a campaign and then finding out at the last moment that the style doesn’t suit the market. This is why the research process is vital to the design process.
Now that we have the brand strategy defined, we'll begin brainstorming, sketching and conceptualising. Brainstorming is the quickest and most efficient way to collect ideas. Brainstorming offers the opportunity for purposeful creative thinking by giving you the motivation to break out of traditional mindset allowing you to align with your creative edge, bringing the clients vision to life.
FILE DELIVERY & ADD ON’S
The process is now complete and you we are ready to send you the files. YIPEE! We love delivering jaw dropping sleek designs that make you really excited enough that you just cannot wait to share it with the world. Along with your brand guidelines, you will receive all of the file extensions you need to work with design successfully. Some of these include jpeg, eps, pdf, and png. All the colour variants for the logo will be delivered including full colour, black, and white, and any Pantone colours used. The logo will be delivered in variable sizes, ensuring that you are all set to move forward.