J5 Pro Sports Management was birthed from the priority of the athlete. Developing relationships built on integrity, commitment and a drive to succeed. Yvette Lillian Design Co worked with the founding team to create a brand that paid homage to the five family members of J5 Pro whilst aligning with the athlete's vision, to reach peak levels.
The logo concept needed to appeal to the modern-day athlete while communicating the cutting-edge nature of the brand. It required a strong foundation while encapsulating the aspirational ethos. To achieve this, I played on the symmetry of the five points on the mountain within the logo. This assisted in the shaping of the logo to become a crucial part of the brand's visual identity. The brand identity was rolled out cohesively throughout the business, with a new website, t-shirt design, brand guidelines, and business cards. J5 Pro Sports Management is the perfect example of a strong, flexible brand identity that is timeless and, like the athletes, will last the distance.
Here's what the brands' director had to say:
Our company is our heart and soul. It's our dream, and we needed everything to be a reflection of who we are as people. Knowing Yvette personally, I knew she was the one to help us make our concept come to life. She cares about people, and she listens. Listening was vital to be able to explore what really was at our core belief for our new business than with her skills were able to build ourbrand specific to our needs. She has been with us from the beginning, and her work is exceptional. She always wants her clients to have the best, working hard to give that. Yvette created our brand with us from the first moment when it was just an idea; it was our dream. Then with Yvette, it came to life. From logo design and brand guidelines to building our website, we worked with Yvette. To this day, we still love it; its meaning is so true to us, and we are incredibly proud of it. Our website and branding constantly evolve ahead of the game because Yvette is innovative and always makes us aware of new 'stand out' ways of doing things and being ahead of our competitors. We cannot wait to continue working with Yvette on social media strategising and many more layers of our business; we just wouldn't choose anyone else.