From the outset, we aimed to create a brand that aligned with Marita's vision while resonating deeply with the core themes of her work. We began by designing a two-faced butterfly, a powerful symbol of transformation and the necessity of self-reflection during personal growth. The two faces of the butterfly represent the dual aspects of our nature: the conscious and the subconscious, the external and the internal, the past and the future. This juxtaposition reminds us that true change requires us to confront and integrate all parts of ourselves. As the butterfly undergoes metamorphosis, it reminds us that personal growth is a continuous process of shedding old layers and emerging renewed. This imagery serves as a visual reminder that true change begins with facing oneself, embracing both our strengths and vulnerabilities, and committing to the journey of self-discovery and transformation.

The colour palette, featuring stunning shades of pink and orange, represents the dissolution of the ego, evoking renewal and rebirth. The logo also incorporates the heart chakra, symbolizing love and compassion, and a star icon, that nods to a higher consciousness. The orange colour in the logo is representative of the burning or diminishing of the ego. More than just a visual identity, this logo reflects Marita's commitment to guiding others through their own personal transformations. We are honoured to have contributed to this deeply personal project.