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DO YOU FIND SOCIAL MEDIA FRUSTRATING OR OVERWHELMING?

You don't have the time to dedicate yourself to truly making an impact on your Social Media pages, but you understand the value in having a custom social media strategy that aligns with your vision. At Yvette Lillian Design Co we handle the management of your social media accounts so you can free up your focus to run your business.

Through the process of Social Media management, we take the appropriate steps to increase your reach building you an active community and increased following. We primarily assist you to grow, allowing you to get the maximum results from your Social Media pages.

With a strong passion for all forms of social media, Yvette Lillian Design Co can evaluate the most appropriate social media platforms for your business. We exercise a dynamic range of tools and strategies to assist in engaging consumers with your social media campaigns.

Take some time to review our social media management packages below as some guidelines of what we can do, however, please note we can also offer custom social media management packages to suit the needs of your business.

 
 
 

10 DAYS DELIVERY

Social Media Evaluation

Yvette Lillian Design Co will perform an in-depth, no-obligation evaluation of your current social media presence –with recommendations for improving your online marketing strategy.

Social Media is constantly changing. The trends move quickly and are often unpredictable. It is imperative that the use of your social media pages is evaluated on a consistent basis. This ensures that all your pages are up to date, and are running optimally. At Yvette Lillian Design Co we use a five-step process where we first look at all of the aspects of your social media pages.

+Step one

  • Firstly we look at the foundational aspects of your social media. Is your profile page up to date? This includes logo & logo placement, the use of consistent branding, we take a look at your about page, and contact details and most importantly the flow of your message.
  • We look at the format of images and backgrounds on profile pages can change too, we check that everything works with any changes that the social networks have introduced. We also check that all of your pages load correctly on a mobile device.

+Step Two

  • We review the content and post format. Platforms are constantly changing, and features of what the platform is offering change constantly to. We then look at your social media strategy is it integrated into your overall marketing strategy? We re-visit your user personas. Who are they? Have they changed? Has your target audience changed? Are you missing anything?

+Step Three

  • We review post engagement, likes follows comments and shares. Are your social media platforms stagnant? Are people not commenting on what your post? Why? Are you seeing an upward trend or downward trend? We asses posts that have worked, and posts that did not. Did the format of the post make a difference? Are the user personas being reflected on your social media pages?

+Step Four

  • We look at Timings and any lost followings. We glimpse into when your are getting the most engagement, what time of day? Which days of the week? When are your followers mostly online?
  • From this, we determine what is the best time of day for you to be posting. We look at what actions caused you to lose followers. And what actions gained you followers.

+Step Five:

  • Finally, we look at the channels you are using, and any new channels that have been launched and perhaps channels that are popular that you are not using. Which channels do your target market use mostly? Given the time it takes to maintain your social presence, it is imperative to take the time to look into the channels you are using and ask yourself if they are worthwhile, is there any other channels you should consider? We look at these questions from the perspective of the target market- are they present on your page? Are they engaged and responsive?
  • We prepare a proposal for a thorough social media strategy outlining the proposed objectives, target market and the brand voice. The proposal will outlay the premium time of day to post, the regularity of posts and the frequency of posting. We will strategically determine whether you will post directly via your channels, or via the use of scheduling tools. We will include a blueprint to manage and respond to comments and direct messages, and overall how you can improve on your social media performance. Allowing you to really become empowered at the forefront of your social media strategy.

INVESTMENT:

$440

 
 

INCLUDES:

  • No obligation evaluation

  • Review of foundational aspects

  • Content & post format review

  • Review of social media strategy

  • User personas

  • Post engagement

  • Timing & lost followings

  • User connection

  • Social channels

  • User engagement

DELIVERABLES:

  • Social media proposal

  • Proposed objectives

  • Brand voice

  • Social Channel outlay






 
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3 MONTH MINIMUM REQUIREMENT

all fees paid upfront

Starter Social Media Package

In today's world, Social media marketing is a vital and indispensable tool for any business. This starter package is for you if you are running any type of small/medium business and are looking to increase your social media presence. We dive into your social media strategy and review the content and post format of your current pages. Together we create a monthly posting plan that is in alignment with your branding and business blueprint. We ensure the user personas are being reflected on your social media pages and we take the appropriate steps to increase your reach building you an active community and increased following. We primarily assist you to grow, allowing you to get the maximum results from your Social Media pages.

 

INVESTMENT:

Weekly $240

 

INCLUDES:

Management of Facebook & Instagram

  • 30-60 minute initial briefing

  • Social Media Strategy (Overview)

  • Account Monitoring

  • Reputation Management

  • Schedule posts to go out across up to x3 channels

  • Schedule posts to go out across up to x3 channels

  • Monthly Snapshot of Activity

  • Create content from provided imagery & add your branding 

  • 30 Min Monthly Meeting to discuss results





 
 

3 MONTH MINIMUM REQUIREMENT

all fees paid upfront

Seriously Social Package

Social Media marketing is essential for brand awareness. Through the correct use of social media, you can expose your business to a broader audience. This plan is for the medium to large business that is looking to generate a more significant social media presence. We create high-quality content that captures the attention of your target audience. We review your social media pages and integrate content scheduling, advertising, and platform engagement. We work closely with you to ensure that we are communicating your message effectively to your target audience, allowing you to get the maximum results from your social media pages.

 

INVESTMENT:

Weekly $370

 

 

 

INCLUDES:

Management of Facebook & Instagram, LinkedIn or Twitter

  • 30 posts per month

  • 30-60 minute briefing ( In-person or Online)

  • Content created from supplied images

  • Monthly strategy supplied to you with the overview of the month

  • Schedule posts to go out across up to x3 channels daily e.g Facebook page; Google Plus page; Linkedin profile (does not include posting to Instagram or Snapchat)









 
 
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In a few years from now, we will ask ourselves “why on earth did we not invest more into Social Media

 
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How it Works


Market Research

The first thing we do when taking over your social media accounts is review the foundational aspects of your Social media Pages. Is your branding consistent? Is your message clear? Does your message flow? Who are your competitors? What are your competitors posting? Are people commenting and engaging in those posts? We review your target demographic and spend this first phase diving into foundational aspect of your social media accounts.

 

Social Strategy

Once we have completed our research and have aligned the foundational aspects of your social media pages we then look at your social media strategy is it integrated into your overall marketing strategy? We take a closer look at your user personas. Who are they? Have they changed? Has your target audience changed? We review post engagement, likes follows comments and shares. Are your social media platforms stagnant? Are people not commenting on what your post? Why? Are you seeing an upward trend or downward trend?

 

Calendar Creation

With the research phase complete we begin to strategically map out the months ahead and align your social events, with a calendar. We determine based on your user experience what is the premium time of day you should be posting, and what demographic your posting for. We narrow down the regularity of posts and the frequency of posting. We will strategically determine whether you will post directly via your channels, or via the use of scheduling tools.

 

Content Creation

Once the calendar has been outlined, we will move into creating content. We will create all of the visual elements for your social media pages. This can include videos, graphics and adding in branding elements to your pages. We make content creation super fluid, so you don't have to get bogged down in trying to circulate new ideas. That's what we are here for!

Scheduling

With the content now created, we spend time articulately writing posts, captions and tags that capture the attention of your audience. We will look for opportunities to engage with your audience, and we suggest that you or your manager do the same. We will create various content-based posts dependant on is happening in your schedule, but we will also create some“evergreen content” that can be recycled on social media throughout the year. This way you will always have content there waiting to be posted.

Reporting & Growth

We consistently monitor our campaigns to do more of what works and less of what doesn't. We track analytics both daily and weekly. We review the amount of likes, shares, and comments and engagement that your social media pages receive. We create a simple report for you every 3o days outlining the progress of your social media pages.